Following on from my previous blog, let's dive into what an outreach strategy could look like. Now that you have a target list of investors, you should be strategic about the order in which you approach them. If you're just starting your fundraising journey, the...

Meeting and engaging with investors who may not ultimately invest can be a frustrating ordeal. Trust me, I've been fortunate enough to experience that a few times.  Here are some quick tips to help you create your targeting strategy: Categorise your investor lists The...

When should you initiate a conversation with a VC? Is it only when you're actively fundraising?  Fundraising is a perpetual and demanding aspect of being a CEO. As your company scales, so does the time and effort required for this crucial part of your role. If...

What are your odds of getting funded by a VC?  One VC firm I spoke with quoted receiving around 1,000 pitch decks annually. Out of this: 100 founders had the opportunity to pitch their companies in person 20 companies were presented to their Investment Committee 10...