About Me

Beyond Strategy: The Psychology of Building a Thriving Business

I’m Jyoti Patel, and I’m on a mission to empower entrepreneurs like you to build businesses that don’t just survive, but thrive.

My journey started in the corporate world, where I climbed the ranks, shattered glass ceilings, and helped companies make or save hundreds of millions. But deep down, I knew there was more to life than boardrooms and spreadsheets.

I yearned for the freedom and fulfillment that comes with building something of my own. So, I took a leap of faith and launched my own venture.

And guess what? It worked.

I built and exited an 8-figure business, raising over £20M in funding and creating 50+ jobs along the way.

But my biggest success wasn’t the money or the accolades. It was the realization that true business success isn’t just about strategy—it’s about psychology.

It’s about understanding the human element behind every decision, every sale, and every interaction. It’s about mastering your mindset, conquering self-doubt, and building unshakeable confidence.
That’s the secret sauce I’m here to share with you.

Whether you’re a budding entrepreneur with a burning idea or an established business owner looking to scale, I’ll help you harness the power of psychology to achieve extraordinary results.

Together, we’ll:

  • Build a business that supports your dream life: Create a company that gives you freedom, flexibility, and fulfillment.
  • Uncover your hidden potential: Break free from limiting beliefs and unleash your inner powerhouse.
  • Make decisions with clarity and confidence: Navigate uncertainty and seize opportunities with a clear mind.
  • Craft compelling sales strategies: Connect with your customers on a deeper level and watch your revenue soar.

I have deep level experience in the following areas

Investment Readiness
ROI Focused Marketing
Business Strategy
Brand Development and Positioning
GTM & Product Market Fit
Building a repeatable, scalable and profitable business model
Organisation Design
Developing a strong management team
Company Culture
Emotional and Psychological support