Start Leading With Confidence

Learn to Build Systems That Scale You and Your Business

Avoid being the bottleneck in your own success. Master the strategic frameworks that turn you from operator to owner.

Book a 60-minute strategy call with clear outcomes and receive tools and templates required to help you achieve your goals.

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The Missing Link in Traditional Business Coaching

Unlike system-focused approaches that often fail leaders and entrepreneurs, I provide the psychological foundation that determines personal and professional success. You can’t separate the person from the performance – lasting business success requires both strategic clarity and self-mastery.

Leaders who master both dimensions thrive:

  • They make confident decisions
  • They scale sustainably
  • They build systems that work without them
Learn to build systems that scale you and your business.

About Jyoti

I’m Jyoti Patel – entrepreneur, investor, and strategic advisor who’s navigated the complete business journey from startup to successful exit.

I started as a business psychologist and learned what drives human behavior and decision-making. A decade in management consulting taught me how to solve complex problems and generate £500M+ for clients. As an entrepreneur, I discovered how to turn insights into an 8-figure business, raising £20M+ in funding, serving over 150,000 customers.

These three perspectives taught me a crucial lesson: success isn’t just about having great ideas – it’s about making the right decisions at the right time with the right guidance.

My unique combination of psychological insight, strategic thinking, and hands-on entrepreneurial experience means I can help you navigate both business challenges and personal growth with proven frameworks backed by real-world results.

I’ve been where you are. I know what works – and more importantly, what doesn’t.

Business Strategy Coaching

For Founders, CEOs & Business Owners

Why CEOs Come to Me:

  • Personal Brand building and leading with influence
  • Scaling to 8-figures and beyond
  • Building systems that run without constant oversight
  • Finding product-market fit and business inflection points
  • Resolving co-founder and leadership team conflicts
  • Preparing for and securing capital raises
  • Successfully pivoting business models
  • Navigating the transition after selling a business
  • Overcoming first-time founder challenges
  • Conquering imposter syndrome and self-doubt
  • Working through guilt about not doing enough
  • Letting go of team members with grace
  • Increasing confidence, especially for female founders
  • Running more effective board meetings
  • Mastering delegation and scaling themselves
  • Unblocking stagnated business growth
  • Scaling their leadership for new business phases

CEOs rely on me as their closest strategic advisor. They come to me with the good, the bad, and the messy. I listen deeply and ask the difficult questions others won’t. You’ll get straight, honest feedback – no sugar-coating. My approach isn’t about creating cookie-cutter leaders, but about helping you become the authentic leader you’re meant to be. Every session will push you to identify and break through your barriers.

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The Problem

Trapped in Operations

You’re working harder but growth isn’t following. Every decision needs your approval. You can’t take vacation without everything falling apart. You’ve become the expensive employee in your own company.

Constant Fire Fighting

Your days are consumed by urgent tasks. You’re always reacting, never strategizing. Growth feels impossible when you’re constantly putting out fires instead of building systems.

Isolated Decision Making

Every major decision weighs heavily because you’re making them alone. You second-guess yourself and worry about costly mistakes. Without experienced guidance, you’re learning everything the expensive way.

The Solution

Strategic Systems Building

Learn proven frameworks that transform chaos into clarity. Build systems that scale without your constant input. Turn your business into a machine that works whether you’re there or not.

Confident Leadership

Get strategic guidance to make decisions quickly and confidently. Access frameworks tested across hundreds of businesses. Accelerate growth by learning from someone who’s walked the path before.

Scalable Freedom

Join leaders who’ve broken free from operational dependency. Build a business that creates wealth, not just a job. Develop systems that give you freedom to focus on what only you can do.

How It Works

1. Start with a Strategy Call

Book a paid focused 1-hour session where we’ll clarify your biggest challenges, identify immediate opportunities, and create a clear action plan. You’ll leave with specific direction and actionable insights you can implement immediately.

2. Ongoing Strategic Partnership

Based on our initial session and your specific needs, we can discuss a longer-term coaching arrangement. This might involve weekly or bi-weekly sessions, strategic planning intensives, or ongoing advisory support – all tailored to your business stage and growth objectives.

What You Can Expect :

Direct, honest feedback. Proven frameworks. Strategic clarity. Actionable insights. And a trusted confidant who has walked the path before.

Book your Call

Limited availability. Serious leaders only.

Testimonials

‘Want your name here too? Let’s start working on your dream plan’.

Davey

Founder of The 95% Club

“Working with Jyoti is like building a business on easy mode. Every week, I bring her a list of my concerns and issues, and she systematically works through each point, helping me overcome any blockers I’ve faced.”
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“One of the things I love most about working with Jyoti (and the list is long) is that when I have a question, she doesn’t just give me the answer. Instead, she asks the right questions to help me develop my own decision-making skills when it comes to facing similar recurring business challenges.

Since I started working with Jyoti, I’ve achieved more in establishing and advancing my business than I did in over five years of trying to do it alone. Just having the confidence that comes from knowing you have a knowledgeable and supportive person by your side has made all the difference in building my business. You’d be making a mistake not to have Jyoti and her expertise as part of your journey”

Keane

Founder of Brazen

“I’m deeply grateful for my experiences working with Jyoti. Her expertise, track record of success and kind nature make her a wonderful mentor.”
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“Jyoti’s guidance has helped me make tangible progress with my business idea and overcome hurdles which have previously stopped me in my tracks.

I would recommend Jyoti to anyone who wants to grow, step up and embrace the path of entrepreneurship!”

Bharat

Founder of Cricket Odyssey

“Jyoti has been a wonderful guiding light in my journey as a budding yet inexperienced entrepreneur who has made the switch from the corporate employee life.”
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“At every step of the way, she has very carefully and considerately shared her wealth of entrepreneurial experience to ensure my business gets the right guidance at the proper moment in its journey. One of Jyoti’s strengths has been the way she is able to empathize and replace doubt with clarity whenever there is hesitancy about making a decision.

My confidence and change in mindset required for entrepreneurship has all been thanks to Jyoti. In particular, her knowledge of traction and acquiring customers through different channels has already reaped rewards and I am sure her tactical inputs as a wonderful mentor will continue to do so.”

Lana

Founder of Wellness Senses

“Jyoti has been absolutely brilliant. Her knowledge of business is top-notch, and you can tell she really loves what she does.”
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“One of the best things about Jyoti is how she helps you focus on what’s important. Her advice is always spot-on and practical, which makes even the trickiest decisions feel doable.

She’s got this amazing energy that leaves you feeling motivated and ready to tackle whatever comes next. Her mentorship has made a world of difference, and I couldn’t have done it without her.

I can’t recommend Jyoti enough. If you’re looking for someone who knows their stuff and genuinely cares about helping you succeed, she’s the one to go to.”

Saima

Founder of SRX

“Jyoti possesses a remarkable ability to simplify complex business concepts, making them accessible and understandable. “
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“Her extensive knowledge and practical insights into the business world provided me with a solid foundation.

Jyoti’s mentorship was characterized by her genuine commitment to my growth and success. She consistently went above and beyond, offering personalized advice and constructive feedback that helped me navigate the challenges. Her proactive approach ensured that I stayed on track and continuously improved.

What sets Jyoti apart is her holistic mentoring style. She not only focused on my academic achievements but also on developing my leadership and interpersonal skills. Her encouragement and guidance were crucial in building my confidence and enhancing my ability to lead and collaborate effectively.
I am deeply appreciative of Jyoti’s mentorship. Her dedication, expertise, and unwavering support have left a lasting impact on my personal and professional development.”

Ify

Founder of Oyoma

“Jyoti was able to help me distinguish between strategic thinking and operational execution, and helped me gain a clearer perspective on how to …”
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“approach both aspects effectively. Her curiosity and conversational style established a comfortable environment where I could freely share my thoughts and ideas. I felt like Jyoti asked the right questions that prompted me to think deeper and more critically about my goals. She gave me confidence and clarity to move forward in my business planning and execution.”